Hush is a fast-growing fashion and lifestyle brand, founded 18 years ago by Mandy Watkins and now established as one of the UK’s leading online fashion retailers. We employ around 150 staff in our head office and across 30 John Lewis concessions, creating and selling a beautiful range of women’s clothing and accessories that are characterised by an elegant simplicity and laidback sense of style. Despite the challenges to the retail industry over the past 2 years, hush has continued grow – but our company culture still reflects our entrepreneurial roots and relaxed aesthetic – we love hard-working and talented people with a can-do attitude and a passion for what they do.
The Role:$ads={1}
We are looking for an experienced CRO Executive to implement the conversion improvement roadmap by analysing and generating insights from multiple data sources and identifying different conversion improvement opportunities. Responsibilities:- Design and conduct A/B and MVT using Optimizely.
- Develop test plans, define a hypothesis and relevant success metrics, analyse and transform raw data into actionable insights, and distribute test results to stakeholders.
- Build full research into each test using both qualitive and quantitative data (Optmizley, GA4, CS & Usertesting.com), and distribute test results to stakeholders.
- Perform deep dive analysis into hush website performance – identifying friction points and opportunities, journey mapping, drop offs, etc.
- Using various platforms including Google Analytics, ContentSquare and Usertesting.com to analyse trends to produce actionable insights and make recommendations.
- Build 60% of tests independently from tech, using WYSIWYG editor.
- Perform weekly as well as ad-hoc reporting and analyses as needed.
- 1-2 years’ experience in a conversion rate optimisation role.
- Experience in eCommerce, Retail and B2C environment.
- Deep understanding and experience of key elements that impact onsite conversation.
- Capable of using multiple data sources to analyse complex problems.
- Sharp eye for detail, deadline-driven, and able to multi-task with solid organisational and time management skills.
- Proactive and highly motivated team player.
- Problem solving; knows how to attack a problem and has the tenacity to solve difficult problems, and see tasks through to completion.
- Knowledge of HTML is a plus.
We are committed to equality of opportunity for all staff and applications are encouraged from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
